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Butcher Shop

Haigs Direct

haigsdirect.co.uk
Haigs Direct is an award-winning, family-owned butcher based in Aberdeen, Scotland, specialising in premium-quality, sustainably sourced meat and handmade food products. Founded by James and Julie Haig in 2007, the business combines traditional butchery expertise with a commitment to quality, exceptional flavour, and outstanding customer service.
E-CommerceFood & BeverageButcher ShopLocal Business
https://haigsdirect.co.uk/
https://haigsdirect.co.uk/
https://haigsdirect.co.uk/
https://haigsdirect.co.uk/
https://haigsdirect.co.uk/
https://haigsdirect.co.uk/

Key Features

What we built

A modern e-commerce platform designed to transform a traditional butcher business into a seamless online shopping experience. We created a digital storefront that combines premium product presentation, intuitive navigation, and a simple ordering journey, allowing customers to discover, select, and purchase fresh products with ease.
  • 01

    E-Commerce Product Catalogue

    Developed a structured online shop experience with organised product categories, allowing customers to easily browse fresh meat, handmade products, ready meals, and seasonal selections.

  • 02

    Product-Focused UX Design

    Created a visually engaging product experience with high-quality imagery, clear product information, pricing, and intuitive layouts designed to help customers make purchasing decisions quickly.

  • 03

    Online Ordering Flow

    Designed and implemented a streamlined shopping journey, from product discovery and basket management through to checkout, reducing friction and improving the overall customer experience.

  • 04

    shop service, helping customers access quality butcher products throughout Aberdeen and Aberdeenshire

    Built dedicated content areas to showcase Haigs Direct’s heritage, craftsmanship, and values, creating stronger emotional connections between the brand and its customers.

  • 05

    Content & Recipe Integration

    Developed additional content sections to support customer engagement through recipes, useful information, and brand-focused storytelling beyond the shopping experience.

  • 06

    Mobile-First Experience

    Optimised the website for all devices, ensuring customers can browse products, place orders, and interact with the brand seamlessly on desktop, tablet, and mobile.

  • 07

    Scalable E-Commerce Structure

    Created a flexible website architecture that supports future product expansion, content updates, and ongoing business growth.

Design Approach

How we designed it

The design approach focuses on authenticity, trust, and quality - reflecting Haigs Direct’s heritage as a traditional family butcher while creating a modern digital shopping experience. Strong product photography, warm visual elements, and clear navigation help communicate freshness, craftsmanship, and premium quality. The interface balances storytelling with functionality, allowing customers to discover the brand, explore products, and purchase with confidence.
  • 01

    Visual Style

    A premium food-focused design inspired by traditional craftsmanship, family values, and modern e-commerce.

    FigmaVisual IdentityBrand
  • 02

    Visual Identity

    The brand identity communicates trust, heritage, and quality through a balance of traditional butcher values and contemporary digital presentation.

    Brand DesignColour System
  • 03

    Colour Scheme

    Warm, natural tones combined with clean neutral backgrounds create a premium food experience while reinforcing freshness, sustainability, and authenticity.

    Natural PaletteBrand ColoursUI System
  • 04

    Page Layout

    A structured e-commerce layout combining product categories, promotional sections, brand storytelling, and clear purchasing journeys.

    Grid SystemInformation ArchitectureE-Commerce UX
  • 05

    Product Experience

    Large product imagery, clear descriptions, and organised categories help customers quickly understand products and make confident purchasing decisions.

    Product CardsShopping FlowUX Design
  • 06

    Product Experience

    Large product imagery, clear descriptions, and organised categories help customers quickly understand products and make confident purchasing decisions.

    Product CardsShopping FlowUX Design
  • 07

    Responsive Design

    A fully responsive experience allowing customers to browse products, learn about the brand, and order easily from desktop, tablet, or mobile devices.

    Mobile FirstResponsiveBreakpoints

Technologies

How we built it

The platform combines modern web technologies with a strong user-focused design process to create a fast, scalable, and engaging online shopping experience. The frontend delivers smooth browsing and product discovery, while backend systems support product management, orders, customer interactions, and business operations. Figma was used to define the interface, user journeys, and visual system before development.
  • Backend

    Python

    Backend technology supporting product management, order workflows, customer data handling, and scalable business operations.

  • Frontend

    React

    Modern JavaScript library powering a fast, responsive, and component-based e-commerce interface. React enables reusable UI components, smooth interactions, and a scalable frontend architecture for managing product browsing, shopping flows, and customer experiences.

  • Design Tool

    Figma

    Design and prototyping tool used to create wireframes, interface concepts, product layouts, and a consistent design system before development.

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